Whole Foods Market

Building a natural brand with grassroots marketing.

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Challenge

As Whole Foods Market expanded throughout the Southern Pacific region, distinguishing the brand from local co-ops and competing health food chains was becoming increasingly difficult.

Insight

Instead of flooding the airwaves like every other grocer, we concluded a subtler, more organic approach would be the most successful. We used PR, events and social media to help Whole Foods earn its way into the region’s communities.

Results

Whole Foods Market owns a unique space in the grocery industry. Organic and upscale. Humane and gourmet. Culturally hip and socially just. We’re proud that our work behind the scenes has helped them become the force they are today.

1M+

Impressions

Record

First Day Store Sales

Record

Grand Opening Attendance

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