The Pure One

We helped zpizza get back to their mission, sharpen their brand and stand out in the fast-casual market.

Challenge

With a variety of healthy, inspired pizzas and fresh toppings, zpizza was poised to take a bite out of the fast-casual market. But their reliance on coupons and a lack of brand identity made it hard to connect with the upscale customer.

Insight

To attract the right people to their artisanal menu -- health conscious rather than price conscious -- they needed a distinct brand position that would appeal to people who were looking for freshness and quality.

Results

In just six months, store sales were up, ztribe membership was up, and zpizza was on its way to becoming a nationally-recognized brand.

+4%

increase in same store sales

+50%

increase in loyalty membership

45%

increase in Facebook followers

250

feature and trade stories

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