Milk Unleashed

We helped Tetra Pak unleash the convenience of shelf safe milk.

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Challenge

Milk needs to be refrigerated, right? Wrong. Shelf safe milk is just as safe and nutritious as refrigerated milk, and a lot more convenient. The problem is that most moms in the U.S. had no idea.

Insight

Busy moms want convenient and healthy food for their kids. To change the way they think about milk, you need to speak their language and talk to them where you know they’ll be listening.

Results

Over the course of 17 months, the Milk Unleashed campaign generated more than 400 million impressions. What’s even better? The term "shelf safe milk" is now used by moms and retailers across the country.

400 million

ONLINE IMPRESSIONS

36,000

FACEBOOK FANS

20,000

TWEETS

LET’S TALK.
WE’RE REALLY GOOD LISTENERS.

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