Privacy. The Ultimate Luxury.

In a market full of discounts, Tahiti needed to refocus on its core audience.

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Challenge

At the height of the recession, hotels and tour operators in Tahiti turned to price promotions and package deals to keep the lights on. As the economy improved, those short-term tactics were creating a long-term threat to the brand.

Insight

Instead of continuing to target budget-conscious consumers, they needed to renew their focus on their core affluent audience with a message that spoke to the authentic Tahiti experience.

Results

Our campaign really struck a chord. Tahiti saw improved brand perception and website engagement across the board, which reduced their cost-per-lead nearly 60%. That increased arrivals and paid room nights almost 20%.

+45%

Brand perception

+17%

Site traffic

+20%

Arrivals

+17%

Paid room nights

-56%

Cost per lead

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