Panasonic Toughpad FZ-R1 Launch

When the playing field is crowded, you might want to switch fields.

Challenge

How do you break through at the world's busiest retail trade show? Javitz Center, NYC: Retail's annual BIG Show — Panasonic was introducing a first-of-its-kind tablet, the FZ-R1. But, they had few industry contacts, zero visibility and a smallish booth. How could they possibly cut through the noise?

Insight

30,000 people packed the floor. There was no way we could stand out inside the convention center, so we went outside the hall where we could rise above the crowd.

Results

Inquiries and new leads at the Panasonic booth grew more than 4X, and the launch continued to generate interest long after the show was over.

+450%

trade show leads

+135%

unique site visits during the show

36%

open rate for follow up emails

4:49

minutes average time spent on FZ-R1 pages

91,000

mentions across social media

525,000

taxi impressions

LET’S TALK.
WE’RE REALLY GOOD LISTENERS.

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