Transforming Hope

Transforming hope with life-saving science and solutions.

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Challenge

City of Hope has a long history as a place of comfort, solace and hope. It's a wonderful legacy, but it was overshadowing the world-class cancer research and treatment center they'd become.

Insight

As we talked with patients—all of them filled with questions and searching for knowledge— we realized they needed more than hope. They needed to know that their treatment was backed by the latest science and solutions.

Results

Our work helped redefined City of Hope, and cemented their status as world leaders in cancer research. It also brought steady growth in new patients.

42%

Increase in New Patients

25%

Increase in New Patient Call Center Volume

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