What’s Hot and What’s Not in 2017

Randy Brodeur | March 20, 2017

WHAT’S HOT: VINYL

The vinyl record industry is hotter than ever, predicted to reach $1 billion globally for the first time in this millennium. 2017 will be the seventh consecutive year of double-digit growth. For many buyers, records have become not only a collectible or memento of days past, but a physical format that represents an expression of individuality in an increasingly digital world.

WHAT’S TEPID: TV ADVERTISING

Global digital advertising is expected to surpass TV spends for the first time this year, with a majority of this growth being generated by mobile impressions. Digital-based ad sales are expected to top the category this year, reaching a market share of 40% ($202 billion worldwide). But TV advertising isn't throwing in the towel yet. In 2016, TV ad sales increased 4% to $186 billion. Experts predict that while TV advertising revenue may fall behind global digital advertising, it will still remain relatively flat, proving it is still an important medium for reaching customers.

WHAT’S NOT: DIGITAL TABLET SALES

Have tablet sales finally reached their peak? It appears so. The tablet market has been on the decline for the past two years (10% in 2015 and 16% in 2015) and is predicted to continue to shrink to less than 160 million units (9%) in 2017. Consumers and enterprises want more productive form factors and operating systems, which explains the growth of the detachable or 2-in-1 market. While Android-based systems are dominant in the tablet space (65% saturation in 2016), it has had difficulty competing with iOS or Windows detachable products. Keep an eye on Google though, for the launch of a new version of Android later this year with better multi-tasking support.

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