IDEAS

Occasionally updated, always interesting.

COPYWRITING

November 3, 2017

How To Speak (and Write) Like a Human

Like what in the world are we talking about?

November 3, 2017

How To Speak (and Write) Like a Human

EXPERIENCE DESIGN

July 2, 2017

Everyone Loves a Happy Ending: Understanding the Peak-End Rule

See why 'saving the best for last' is often just good business.

July 2, 2017

Everyone Loves a Happy Ending: Understanding the Peak-End Rule

MARKETING AUTOMATION

March 11, 2016

SMS Marketing: Too Intrusive or a Missed Opportunity?

Find out how to leverage CMS messaging without being intrusive.

March 11, 2016

SMS Marketing: Too Intrusive or a Missed Opportunity?

PAID MEDIA

March 11, 2016

Retargeting: They Love Me. They Really Love Me.

Or, how I learned to love retargeting.

March 11, 2016

Retargeting: They Love Me. They Really Love Me.

PUBLIC RELATIONS

August 5, 2015

3 Tips for Entering (and Winning!) Marketing Awards

How to make your award submissions wow the judge.

August 5, 2015

3 Tips for Entering (and Winning!) Marketing Awards