Research

Use research to unearth insights. Use those insights to get results.

Our Approach

Compelling human insights drive everything we do. From in-depth qualitative research to comprehensive quantitative studies, we use a variety of tools and techniques to understand your customers' mindsets, beliefs and actions. Research that helps uncover fresh insights is the key to helping you make informed marketing and business decisions.

Services

  • Qualitative (Ethnography, Focus Groups, Intercepts, Stakeholder Interviews)
  • Quantitative (Awareness & Usage, Attitudes/Behaviors, Market Share)
  • Audience Segmentation and Profiling
  • Concept & Product Testing
  • Creative & Content Testing
  • Competitive Insights & Positioning
  • Market/Category Trends & Drivers
  • Brand/Communications Audit
  • Naming Research
  • Secondary Research (MRI, CubeYou, eMarketer, Meltwater social listening, Kantar, etc.)

Own Your Health

See how Phelps helped Natrol stand out in the crowded vitamin and supplement market.

VIEW CASE STUDY

Privacy. The Ultimate Luxury.

In a market full of discounts, Tahiti needed to refocus on its core audience.

VIEW CASE STUDY

Transforming Hope

We helped transform City of Hope's message of hope to help patients around the world understand their treatment.

VIEW CASE STUDY

RECENT IDEAS IDEAS

HOW CAN WE HELP YOU WITH YOUR Research?


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