Paid Media

Target customers efficiently at key points in the purchase process.

Our Approach

The days of traditional advertising are over. With the exponential growth in paid media channels, you need a partner who can understand your audience and recommend the right media mix and messaging strategy to engage with them through and after the purchase process. By starting with robust audience research and continually analyzing and optimizing campaign performance, we can deliver maximum value and leverage paid media spend to support owned and earned channels.

Services

  • Multi-channel strategy development, planning, negotiation, execution, performance tracking and optimization
  • Cross channel expertise: digital display, paid search, paid social, broadcast, print, outdoor, experiential, partnership development and promotions
  • Robust multi-channel tracking, attribution and ROI analytics capabilities
  • Consumer and B2B experience
  • Multi-cultural media knowledge and planning experience: Spanish and Asian languages, African American and other international media
  • National, regional, spot market and hyper-local planning and execution
  • Full complement of media planning research resources, including: comScore, E-Marketer, Certified Google Partner, MRI/GFK, KANTAR Stradegy, SQAD, SRDS, SnapShots (Local Market Planning Tool)

LAX is Happening

See how Phelps helped keep travelers happy and informed during major construction at LAX.

VIEW CASE STUDY

Motor On

We helped Toco scale their business for the digital age.

VIEW CASE STUDY

Own Your Health

See how Phelps helped Natrol stand out in the crowded vitamin and supplement market.

VIEW CASE STUDY

RECENT IDEAS IDEAS

HOW CAN WE HELP YOU WITH YOUR Paid Media?


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