Brand Strategy

Build a brand that your customers can't live without.

Our Approach

We know that great brands live in the hearts and minds of their customers. By deeply understanding your audience, we can peel back the layers to their “human truth” and create a strong, emotional connection. This foundation drives a brand position and messaging strategy that resonates with your target, is authentic and believable to your brand and consistently helps you meet your business goals.

Services

  • Brand positioning
  • Brand tone/voice
  • Brand personality
  • Brand pillars
  • Brandscape(TM) (competitive grid analysis)
  • Key messaging
  • Messaging hierarchy
  • Target audience personas
  • "Day in the life" consumer journeys
  • Consumer empathy mapping
  • Taglines
  • Communication strategy

Milk Unleashed

The minds at Phelps helped Tetra Pak fully immerse consumers in the benefits of shelf safe milk.

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The Pure One

We helped zpizza get back to their mission, sharpen their brand and stand out in the fast-casual market.

VIEW CASE STUDY

Own Your Health

See how Phelps helped Natrol stand out in the crowded vitamin and supplement market.

VIEW CASE STUDY

RECENT IDEAS IDEAS

HOW CAN WE HELP YOU WITH YOUR Brand Strategy?


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