Phelps, an integrated marketing communications agency, announces three new clients: Learn4Life, Natrol and Ryze Capital Partners. Phelps will support each client’s brand strategy through paid, earned and owned media.
Learn4Life, a nonprofit network of educational resource centers in California and Ohio, helps at-risk students earn a high school diploma through the individualized curriculum, job training and wraparound services. Since it began in 2001, it has grown to more than 70 resource centers, serving 35,000 students each year. Phelps will provide brand strategy, content development and public relations support to communicate the successes of its unique model that increases graduation rates to its business-to-business audiences of legislators, superintendents, law enforcement and corporations.
Natrol is a leader in its category for vitamins, minerals, supplements, diet and weight management and sports nutrition. They turned to Phelps to increase its brand awareness and sales. The agency will provide brand strategy, merchandising support, PR, social media and paid media planning and buying for broadcast, print and digital channels.
Phelps is rebranding Alternative Equity to Ryze Capital Partners, a private equity and risk management advisory firm focused on mid-stage companies in technology, manufacturing and commodities sector. Phelps provides brand strategy, positioning, corporate identity, creative messaging, website design and development, content strategy and collateral development.